Industry Featured
Boost Collective Opens Music Ads to Everyone: Label-Grade Ad Campaigns for Independent Artists
The done-for-you ad campaign service Boost Collective has run for major label clients for the past three years is now open to every artist. Here is what Music Ads does, the numbers behind the launch, and our honest take on when it is worth your budget.
5 min read
Producing 5 min read
How to Use Reference Tracks: A/B Your Mix Against Commercial Releases
Mixing in a vacuum is why your tracks fall apart in the car. Reference tracks fix that by dragging your mix back next to a professional release, but only if you loudness match first. Here is how to pick references, what to actually listen for, and how to reference the way your song will really sound on streaming.
Guides 4 min read
Do You Get Paid for Streaming Your Own Music? The Honest Answer
Yes, your own streams count, but they pay the same fraction of a cent as anyone else, and looping your song on repeat is the fastest way to get flagged for artificial streaming. Here is the real math on self streaming, what actually counts as a payable play, and why family plays matter for the signal, not the money.
Industry 5 min read
Streaming Royalty Advances Explained: Should You Take Cash Now for Future Royalties?
Companies will pay you years of streaming royalties as one lump sum today. Some lend against your income, others buy your catalog outright, and the difference matters enormously. Here is how royalty advances actually work, the real cost hidden in the fee, and when taking the money early is smart instead of expensive.
Strategy 5 min read
Merch Margins for Musicians: What One T-Shirt Really Earns vs Streaming
Streaming pays a fraction of a cent per play. One t-shirt at the merch table clears fifteen to twenty dollars in profit, cash in hand, no platform cut. Here is what merch actually costs to make, the real margins on shirts, hoodies, and stickers, and how many streams a single sale replaces.